Final UPS:Logo

-- The Original Current Logo of UPS.



-- Recreation of Current Logo of UPS.

UPS Logo Part Three!

-- Continuing redrawing the type on the logo I'm still using the pen tool for the "p"



-- Same thing on the "S" type in the logo



-- After using pen tool and redrawing UPS logo I went ahead and copy the three letter and rearrange them.



-- I also use the pen tool to redraw the TM below the logo.



--After the using shapes, pathfinder, pen tool and trying to match the color on the logo. I put them together and here is my final product. I still need to go in and re-edit some of the edges.

UPS Logo Part Two!

-- Part Two-- I copied the shape 3x then I guessed what kind of yellow/gold is on the logo.



-- After deciding the exact color of the shield on the Logo.



-- I grab the other shield shape and reconstruct it by using the scissor tool and pen tools


-- Reconstructing the other shape to make it more of the shape for the middle part of Logo. I also combined my outline shape. So I have one brown, then the yellow/gold then the center.



-- After working with the shapes. I tried searching for the exact type/font they used for the UPS. I found out that the font they used is the same as FF Dax but a little bit customized so I decided not to use the font and do it manually. I started using the pen tool and work on the type.

UPS Logo Part One!

-- I started using basic shapes like rectangle, circles and other polygon shapes and use my pathfinder to link all the shape into one.



-- After using pathfinder to unite all the shapes, I went back in and use the pen tool and add extra anchor and path to reshape the curves. I also use the scissor tool to cut out the shape to make it more of the UPS shapes.




-- Third I tried to guess the color or the pantone equivalent of brown for the UPS logo.



-- after deciding the what I think is the right brown, I went ahead and change the color to my shape.




-- I copied it and to make a second shape.

UPS:Brown

The Brown color in the UPS logo is the trademark of the company and is often erroneously referred to as Pantone color 0607298 (0607298 is not a valid Pantone number). While brown is the primary color of UPS, other new, complementary colors were also introduced to the designs of other UPS company assets such as aircraft and packages.

Logo Recreation & Presentation

GROUP #2 [five people]
Shane
Son
Heather
Rolan - UPS
Amanda


HISTORY:UPS:LOGO


--UPS worked with FutureBrand, a global branding and marketing consultancy, for nearly two years on strategic research and detailed planning leading up to its March 2003 rebranding. As part of the rebranding, UPS adopted its fourth logo, marking the first change in the logo in 42 years.

The most visible change was the removal of the bow-tied package above the UPS shield, symbolizing UPS’s expansion from package delivery into a broader array of supply chain services. For the past 10-plus years, UPS has developed an extensive array of supply chain services to complement its package delivery expertise. In fact, in a period of three years, the company made more than 25 acquisitions to expand its supply chain capabilities, including freight services via ground and air, as well as ocean and rail; financial services; business mail services; and 3,000 retail locations with The UPS Store™.



--Paul Rand, a renowned brand designer, created UPS’s third logo in 1961. The logo significantly simplified UPS’s identity, using a bow-tied package above the familiar shield to express the mission of the company. At that time, package delivery was UPS’s sole service offering.



--UPS’s second logo was unveiled around 1937 and included another mainstay of the company’s identity - which was simply “UPS,” for United Parcel Service. By this time, the company had grown significantly and was providing delivery of merchandise for multiple retail department stores. Incorporated into the logo was the phrase, “THE DELIVERY SYSTEM FOR STORES OF QUALITY.”



--UPS’s first logo was adopted in 1916, not long after UPS founder Jim Casey merged his company with a local rival delivery service. It established the prominent shield that continues today. (In fact, UPS employees still refer to the company’s logo as the “shield.”) The original logo features an eagle carrying a package with the words “SAFE, SWIFT, SURE” emblazoned on the side. Those qualities of reliable service endure today.

Postcard Process...

-- After adding some filters on Photoshop I was able to agree what I want. This is my final.



-- This is my second idea where I got inspired on one of his work



-- This is the same text with different layout.




-- This is my second try working on a magazine like postcard.



-- This is my text on the back.



-- This is my first idea. I was thinking of making a magazine like postcard since he worked on a magazine.

Postcard Text.01

--David Car5on--
He was born in Corpus Christi, Texas, on September 8th 1955.He received his BFA in sociology from San Diego state university, and was a professional surfer in college, ranked in the top ten in the U.S. In the 1980’s, he taught in a California high school, and here he discovered his passion for graphic design, diving into the unconventional bohemian artistic culture of Southern California. He began his design career by branching off from his surfing career, working at a magazine called Beach Culture.He developed his signature style of innovation, unusual design elements, and “dirty” type. This became the blueprint for the popular “grunge” style of design so prevalent in the 1990’s.

David Carson is best known for his use of photography in Graphic Design and for his innovations in the field of typography. He is often referred to as the “father of grunge.” His work created standards for a new field of graphic design based in unusual typographic elements and the incorporation of photography into design. His works do more to communicate the emotion of the product, article, or whatever subject he is designing around then they do to literally display the subject.

He has won several awards, including Best Overall Design (Society of Publication Designers in New York), Cover of the Year (Society of Publication Designers in New York), Designer of the Year in both 1998 and 1999 (International Center of Photography), and The most famous graphic designer on the planet, April 2004 (London Creative Review magazine).

His first book, The End of Print, published in November 1995, is the best-selling graphic design book of all time, selling over 200,000 copies in 5 languages. His other books include 2nd Sight: Grafik Design After the End of Print published in 1997, Fotografiks with Phillip B. Meggs in 1999, and Trek in 2000

Postcard Project Ideas...

David Carson was born in Corpus Christi, Texas, on September 8th 1955. He received his BFA in sociology from San Diego state university, and was a professional surfer in college, ranked in the top ten in the U.S. In the 1980’s, he taught in a California high school, and here he discovered his passion for graphic design, diving into the unconventional bohemian artistic culture of Southern California. He began his design career by branching off from his surfing career, working at a magazine called Beach Culture. Here, he developed his signature style of innovation, unusual design elements, and “dirty” type. This became the blueprint for the popular “grunge” style of design so prevalent in the 1990’s.

David Carson is best known for his use of photography in Graphic Design and for his innovations in the field of typography. He is often referred to as the “father of grunge.” His work created standards for a new field of graphic design based in unusual typographic elements and the incorporation of photography into design. His works do more to communicate the emotion of the product, article, or whatever subject he is designing around then they do to literally display the subject.

He has won several awards, including Best Overall Design (Society of Publication Designers in New York), Cover of the Year (Society of Publication Designers in New York), Designer of the Year in both 1998 and 1999 (International Center of Photography), and The most famous graphic designer on the planet, April 2004 (London Creative Review magazine). His first book, The End of Print, published in November 1995, is the best-selling graphic design book of all time, selling over 200,000 copies in 5 languages. His other books include 2nd Sight: Grafik Design After the End of Print published in 1997, Fotografiks with Phillip B. Meggs in 1999, and Trek in 2000

David Carson - - Designs pt.2

David Carson - - Designs pt.1

David Carson.

David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated aesthetic defined the so-called "grunge" era.

He became renowned for his inventive graphics in the 1990s. Having worked as a sociology teacher and professional surfer in the late 1970s, he art directed various music, skateboarding and surfing magazines through the 1980s. As art director of surfing magazines and more famously style magazine Ray Gun (1992-5), Carson came to worldwide attention. His layouts featured distortions or mixes of 'vernacular' typefaces and fractured imagery, rendering them almost illegible. Indeed, his maxim of the 'end of print' questioned the role of type in the emergent age of digital design, following on from California New Wave and coinciding with experiments at the Cranbrook Academy of Art. In the later 1990s he shifted from 'surf subculture' to corporate work for Nike, Levis, and Citibank.

His unique style has been called illegible. Rules of design are constantly and consistently broken in Carson's work. He would let typed lines run into each other, cross gutters, or be upside-down. He would layer type and image until neither was distinguishable on the page and even continued an article on the front cover of a magazine. Carson has never believed that one must first know the rules in order to break them.

During the period of 1989 – 2004, David Carson has won over 170 Awards for his work in graphic design. Some of these awards include:

* Best Overall Design, Society of Publication Designers in New York.
* Cover of the Year, Society of Publication Designers in New York.
* Award of Best Use of Photography in Graphic Design
* Designer of the Year 1998, International Center of Photography
* Designer of the Year 1999, International Center of Photography
* Master of Typography, Graphics magazine (NY)
* The most famous graphic designer on the planet, April 2004 - London Creative Review magazine (London)

Patterns Strike 2.

Strike 1. Patterns.

Patterns